Detecting drones at Thorney Island

DETECTING DRONES AT THORNEY ISLAND

This week has seen members of the Cubby team providing principal events support for key tech client MARSS, and partners, at a defence event at Thorney Island, Portsmouth.

The JCO 7AD CUAS Exposition, organised by the Joint Counter-UAS Office (JCO) and the 7th Air Defence Group (7AD), gave a platform to explore strategies to counter the evolving threat posed by drones around the world.

Alongside seminars and workshops were opportunities to showcase new technologies in fields such as radar, cameras, command & control systems, jamming technology, radio frequency and GPS monitoring to the British Army, RAF, Royal Navy, NATO and others.

Sending the right messages

Cubby worked with MARSS across all aspects of their event presence to get things just right - the design, look and feel of the demonstration container, the design of brochures and other demo takeaways, the storyboarding of video content to tell the right stories and the mechanisms to follow up interest afterwards.

Ground-breaking technology

The main objective was to specifically showcase NIDAR, MARSS’ flagship technology product.

NIDAR is an AI-enhanced operating system that allows environments to be surveyed with minimal human operation - using radar to detect unknown objects, using radio frequency and GPS to find said objects, cameras to identify them and then presenting all of this conjoined information - rather than raw data - to the human operator.

On-the-ground support

As part of our creative support package, Cubby Studio were able to white label during the event as part of MARSS, supporting throughout, including managing stand visitors and senior teams, and helping convert sales enquiries.

As ever, it was a privilege for the Cubby Studio team to support MARSS in bringing their technology to life. In helping to communicate the capabilities of NIDAR to the right audience, in the best way possible means we are assisting in their goal of outperforming the threats of tomorrow, today.

90 YEARS OF RADAR

On the 26th February 1935, in a field near Weedon, Northampton, an experiment was carried out by Scots physicist Robert Watson-Watt, to test the feasibility of “the Detection and Location of Aircraft by Radio Methods” or what we now call Radar.

The scientist from the National Physical Laboratory had the idea of reflecting a radio wave from an aircraft to detect its presence. Watson-Watt’s associate Arnold ‘Skip’ Wilkins calculated that this was possible, and Radar was born...