CLEAR FINANCIAL ADVICE WITH A HUMAN TOUCH
He wanted to stand out in an industry that can often feel cold, complex, and intimidating. His vision? To bring financial clarity to the masses.
We helped turn that vision into a reality.
We didn’t just design a logo; we built a complete brand identity that reflects 20:20’s mission. We crafted a visual identity, tone of voice, and a campaign concept that embodies Naj’s belief in making finance accessible, clear, and human.
One of the core creative ideas was to create a visual motif of people looking through their hands - a metaphor for bringing things into focus, but with a human touch. No cold calculators or distant charts, just real people making sense of their finances with guidance they can trust.
It’s hands-on, just like Naj’s approach.
What We Did:
Branding | Visual identity | Campaign concepts | Web design | Website build | Content | Tone of Voice | Presentation templates | Printed materials | Imagery | Image treatment
20:20, and Naj in particular, have a refreshing outlook when it comes to financial planning, and who can and should access the clarity and peace of mind that understanding your finances can bring.
So, we wanted to help get this start-up business set up with a strong identity, working with them on a fresh, memorable yet professional brand, clear creative and digital concepts, a warm and approachable tone of voice and a visual style that brings the 20:20 brand to life.
20:20 Financial Planning isn’t just another financial advisory firm - it’s a modern, accessible, and personable brand that connects with people. And as Naj’s business grows, we’re excited to continue helping him stay ahead of the curve.
A fresh perspective on financial planning? Now that’s 20:20 vision.
"I started this business after a period of illness that resulted in me losing my job. 20:20 is my phoenix!
I wanted something different to your usual branding for financial services. What I got was awesome! I love it, it’s fresh and vibrant! Ross and Steve were really helpful, they got under my skin – in a good way!"
