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BlueRidge Armor

WORLD FIRST 3D CUSTOM ARMOUR SHIELD BUILDER 

BlueRidge Advert Detail
Bkueridge - Posters
BlueRidge - Brochure
When Blue Ridge Armour (Armor, but hey we're a British design agency, so we're spelling it our way on here) approached us, they had a clear goal: build an e-commerce platform to sell their industry-leading ballistic shields. 
Ideally, they wanted to be able to showcase every version of all the customisable options they offered. The issue? No one in the industry had ever done this before.

Blue Ridge Armour/Armor were already one of the few organisations in the US allowing law enforcement to purchase shields online - but they wanted to take it further.

They needed a way for potential customers to try out the variety of customisation options available for their shields, from colours and sizes to handle configurations and identification lettering.  

So, we created the Shield Builder - the first of its kind in the world.  

Blueridge Armor Website MP4
Blueridge Armor - Social Carousel
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What We Did

Inspired by the build-your-own functionality used in the car and fashion industries, we developed a 3D interactive tool that allows users to custom-build their shield in real-time.

Officers and procurement teams can rotate the shield in 3D, select their preferred specifications - lights, lettering and the rest - and then either checkout instantly or download a purchase order for approval. 

This groundbreaking tool made Blue Ridge Armour the first in their field to offer a truly customisable online experience, and the website’s success was instant.

So much so that Blue Ridge Armour came back for more. We went on to design brochures, spec sheets, and advertising materials. Over time, we’ve become their plug-and-play creative team, handling everything from ad campaigns for Shot Show to the next evolution of their online presence.

Not going to lie, it does feel good to help one of our clients become leaders in their industry. Even if we don't agree on the spelling of 'armour'. 

 

'BlueRidge Armor is founded on decades of experience in design engineering, development and the manufacturing of world class bullet resistant armour, ballistic shields and protective equipment - for law enforcement, elite tactical forces and the private security sector.'