Things we did: Visual Identity | Brand Guidelines | Brochure Design | Web | Content 

We played a pivotal role in crafting a distinct brand identity for Dirickx Systems that was rugged, earthy, and aligned with the company’s mission. Our work spanned across various key areas:

Branding

First things first, the naming strategy, aligned with Dirickx parent company and fit for purpose, followed by creating the full visual identity - logo design, colour palette, font selection, use of images and full Dirickx Systems brand guidelines. The top and bottom of it is that we needed to develop a strong brand suited for the client’s military, engineering, defence, government, and critical infrastructure markets. 

Digital 

We designed and built the new Dirickx Systems website, and provide ongoing management, alongside creating a social media strategy, and providing full assistance in terms of generating social media content. Because we like to think that Cubby Studio can provide solutions for any obstacle, we also supply video production, 3D product renders and CGI development as required. 

Marketing

It was important to establish a slightly refined tone of voice - less clinical and formal than traditional government-serving manufacturers, and in keeping with Dirickx’ brand direction. Tone and visual identity then permeates through to all the other marketing support we provide - it is seen in a wide range of marketing materials, including data sheets, product brochures, assembly and maintenance guides and tender manuals. It is prominent in event collateral and stand design, in the development of brand messaging, 3D product renders, and in presentation designs and templates. 

Finally, we also assist Dirickx with impactful press releases, and gathering of useful testimonials.