Cubby | Rockborn

Rockborn

MORE THAN JUST A REBRAND

Rockborn Management Consultants had a name, they had expertise, and they had the ambition. What they didn’t have was a brand identity that did them justice.

That needed work.

Their existing imagery was a little low-res, and with a brown and orange colour palette it felt more like a placeholder than a confident visual identity. They also lacked the brand assets to effectively communicate their expertise and achievements.

And since we at Cubby Studio have a strong background in education marketing and education brand design, they knew we were the ones to help bring it all to life.

A Brand Ready to Evolve

Rockborn didn’t want to just be another management consultancy - they wanted a brand that could grow and adapt to broader services. The name "Rockborn" stayed, but we developed a fresh, versatile identity around it - one that better reflected their expertise in education, leadership, and communication.

Since fluidity and connection were core to their approach, we kept the water element from their original branding but gave it new meaning. The R in Rockborn became a river, symbolising the flow of knowledge, communication, and progress - and with a tip of the hat to their original concept.

A More Vibrant, Accessible Brand

Out went the browns and oranges, replaced with vibrant blues and greens - colours that feel modern, fresh, and full of energy.

Given that Rockborn operate in the world of education, we also put a strong emphasis on having a legible identity, choosing accessible typefaces designed to be easier to read, and more friendly to those with visual impairments.

Their new website followed the same principles - clean, unfussy, and user-friendly, which is not always the way with management consultancy sites.

We wanted to make Rockborn’s combination of expertise and approachability instantly clear from the offset.

More Than Just a Rebrand

So, a refined brand identity, a new website and new brand guidelines.

And the relationship just keeps going from strength to strength. We began supporting Rockborn in all aspects of their marketing, including:

"We have worked with Cubby for some years now to provide our design, web services and some social media support. They have turned round work to meet critical deadlines, really helped us develop our brand and presence and been a key partner in our journey"

Peter Ryder, Director, Rockborn

Rockborn had the ambition. We gave them the brand to match.

We are assisting Rockborn to become the leading consultants in education and leadership management.

They now have a stronger brand, improved visibility, ongoing marketing support and a clear, compelling identity that reflects their ambition and expertise.

And we’re right there with them, helping every step of the way.