NEW NAME, NEW IDENTITY FOR A DYNAMIC RECRUITMENT AGENCY
Things we did: Naming Strategy | Visual Identity | Web
The company that is now Tidal Recruitment approached us as they had seen other Cubby work, after receiving an endorsement from another of our wonderful clients.
They were in the process of launching a new recruitment agency and needed a strong visual identity that aligned with their goals.
Initially, the preferred business name felt more suited to a CEO-level headhunting agency. However, founder Kristian specialises in early-career roles, helping individuals take their first steps into the job market and guiding them through career progression. The existing name didn’t fit, so we were asked to develop something new - something that truly reflected the vision.
We created Tidal, a name inspired by the natural rhythm of career progression. Just like the tide, candidates enter the job market, grow in their roles, and return to Tidal for their next opportunity. It represents movement, growth, and continuous career evolution - exactly what Tidal Recruitment stands for.
Beyond the name, we developed a complete brand identity for Tidal Recruitment.
This included Tone of Voice – approachable, supportive, and dynamic, reflecting Tidal’s role in career development. A bold, vibrant visual identity, inspired by coral reefs, symbolising diversity, energy, and opportunity, with a Pantone colour palette – carefully selected colours to create a fresh, modern, and engaging brand presence.
We transformed Tidal Recruitment into a brand that stands out in the industry - bright, welcoming, and built for those at the start of their careers and beyond. From naming to identity and messaging, Tidal is now a cohesive, compelling brand that resonates with its audience.
This project showcases our expertise in brand creation, proving once again that we don’t just design identities - we build stories that connect.
I've been feeling like I've only got half a business whilst I'm sat here without a website to show off, but there's plenty been happening behind the scenes!
I can't recommend Ross Edwin and Cubby Studio enough for their hard work to getting it where it is so far.
The research, ideas, design process and communication have been second to none throughout the process.
Right then, best go find some shiny new jobs to publish on there!
