BRINGING A VISION TO LIFE
Things we did:
Logo Design | Visual Identity | Web | Brand Tone of Voice | Merchandise
The name Koppoti comes from Jeremy’s daughter’s toy horse. In Finnish, "koppoti" is the equivalent of "clip-clop" - the rhythmic sound of a horse’s hooves. This personal touch reflects Jeremy’s unique background: an American entrepreneur with a Finnish partner, conducting business between American companies and those worldwide.
We know what we are doing when it comes to branding, and we have a lot of experience within the defence and security sectors - and we saw the opportunity to create an identity that would be both meaningful and visually striking.
We crafted a brand that merges Koppoti’s values with its cross-cultural and industry influences. The logo and visual identity draw from powerful symbols:
Representing law enforcement and security
A symbol of protection
Nod to Koppoti’s U.S. roots
In tribute to the name’s origin
The result? A distinctive emblem that embodies Koppoti’s mission and market position (and will keep Jeremy's daughter happy...)
We delivered a strong, memorable emblem as part of Koppoti's visual identity, and a clear and confident tone of voice that aligns with the Koppoti audience.
We've extended Koppoti's brand into tangible products - merchandise, vehicle branding, and the website is on the way.
Jeremy loves it—and so do we. By blending personal storytelling, cultural significance, and industry expertise, we’ve transformed an idea into a brand that is more than just a name.
It’s a memorable identity that resonates and makes an impact.
And really that is at the heart of what we do : helping visionaries like Jeremy bring their ideas to life.
